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Press Release | MindBeacon announced as Official Mental Health Sponsor of Northern Pass Cycling Event


TORONTO, ON – April 27, 2021 - MindBeacon (TSX: MBCN), leading provider of digital mental and behavioural health therapy, was announced today as the Official Mental Health Sponsor and Presenting Partner of this year’s Start and Finish Line for the Northern Pass cycling event in support of the Princess Margaret Cancer Foundation.

The Northern Pass is a premier cycling event that takes its riders on a picturesque journey through the beautiful Muskoka’s. It’s ride community has a shared goal to Conquer Cancer In Our Lifetime. The money raised during this unique, cycling event that takes riders on multiple routes, benefits the Princess Margaret Cancer Centre. Funds raised support Personalized Cancer Medicine, including research, treatment advances, education and new standards of care at The Princess Margaret, across Ontario, and around the world

“Knowing these are difficult times, and to show our commitment to the safety of our riders on the road and off, we are privileged to announce MindBeacon as our Official Mental Health Sponsor and the Presenting Partner of this year’s Start and Finish Line.” says Brendan Ennis, Director, Corporate and Community Partnerships at The Princess Margaret Cancer Foundation “This means that in addition to ensuring our riders journey over event weekend is well supported, MindBeacon also wants to help support riders on their journey to better mental health.”

“A cancer diagnosis can affect the emotional health of patients, families, and caregivers. Common feelings during this life-changing experience include anxiety, distress, and depression.” says Sam Duboc, Chair and CEO “MindBeacon is proud to be a part of this event which brings together so many people that have been affected by this disease. I am also looking forward to participating in the ride myself alongside others on the MindBeacon team.”

In just four years, Northern Pass has raised over $1 Million in support of ground-breaking research, treatment advances, and world-class education at the Princess Margaret Cancer Centre.  The Princess Margaret is the largest comprehensive cancer centre in Canada and one of the top five cancer research centres in the world. Working in collaboration with UHN, and The Princess Margaret Cancer Foundation, we drive cancer discovery, fuel advancements in cancer care, and share these innovations around the world through our collaborative international cancer community. For more information about The Princess Margaret Cancer Foundation, visit www.thepmcf.ca.

SOURCE MindBeacon Holdings Inc.

For further information:
(e): media@mindbeacon.com